Keshav Singh Shourya - Digital Growth Portfolio
Brand Buzz Global / Multi-Client Portfolio
Overview
Project summary
A comprehensive digital growth and SEO ecosystem focused on AI-era search optimization and brand authority.
Keshav Singh Shourya is a seasoned Digital Marketing Professional and the Managing Director at Brand Buzz Global. This project represents the development and execution of an all-encompassing digital growth ecosystem designed for SMEs. It focuses on modern search trends like Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). The platform integrates comprehensive SEO strategies, Google Business Profile management, and cross-platform content marketing (Quora, Reddit, LinkedIn) to establish authority and drive high-intent traffic for clients in the education, healthcare, and hospitality sectors.
Capabilities
Key features delivered
- AEO & GEO Strategy Implementation
- Advanced Local SEO & GMB Optimization
- Cross-Platform Content Authority Building
- Conversion-Focused Web Design Consulting
- Real-time Performance Analytics Dashboards
- Automated Lead Generation Workflows
- Community Marketing (Quora/Reddit Strategy)
- Competitor Gap Analysis & Keyword Research
- Reputation Management & Review Systems
- Scalable Digital Ad Campaign Management
Stack
Technologies used
Google Search Console
WordPress CMS- Google Analytics 4
HubSpot CRMSEMrush
Approach
Solutions we delivered
- Implemented AI-optimized content structures to capture 'Position Zero' and LLM responses
- Optimized Google Business Profiles with hyper-local geo-tagging and engagement tactics
- Created an integrated content loop between Quora, Reddit, and the main website to boost E-E-A-T
- Deployed advanced tracking pixels and UTM frameworks to measure multi-channel ROI
- Redesigned landing pages using SEO-friendly architectures to improve Core Web Vitals
- Established a verification workflow for service-based providers to enhance trust signals
Complexity
Challenges overcome
- Adapting to 2026 AI-driven search algorithms (AEO & GEO) from traditional SEO
- Managing multi-channel consistency for international clients in Dubai and New York
- Improving Google My Business rankings in highly saturated local markets
- Integrating conversion rate optimization (CRO) with organic traffic growth
- Building authority on community platforms like Quora and Reddit to drive referral traffic
- Automating lead tracking and reporting for diverse client portfolios
Outcomes
Achievements & impact
- Outcome 1Scaled client organic traffic by 150% through AEO & GEO optimization
- Outcome 2Managed 50+ successful digital marketing campaigns across diverse industries
- Outcome 3Developed a proprietary lead generation framework for small businesses
- Outcome 4Successfully ranked 20+ competitive keywords on the first page of Google
Gallery
Project visuals
“Keshav's approach to modern SEO is unparalleled. His focus on AEO and GEO has future-proofed our digital presence, ensuring we stay visible even as AI search becomes the norm. Our organic leads have never been higher”
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